9 shopping spots to hit while in Shibuya

Shibuya is an overwhelming spectacle from the moment you step out of the station--throngs of tourists, business people and high-schoolers amassing and dispersing while LED lights flashing to catch your attention, even if only for a fleeting moment. The sheer size and scope make even something as basic as finding a shop daunting, and what stores you see typically are chains with goods you can find elsewhere, whether in Shinjuku or Tokyo station.

To that end, here are nine shops big and small that sell goods you won’t typically find at other metropolitan hubs--and make the walk beyond the scramble worth it.

1. The Yard, Shibuya Modi


Kimonos typically come in two flavors, neither appealing for most visitors--the campy and generic kind sold in generic souvenir shops; or the traditional and exorbitantly expensive, with styling too formal for anything but weddings and funerals, and a price tag rivaling a compact car.

The Yard bridges that gap, not only with more affordable (hundreds versus thousands of dollars) selections, but also a style and material selection that refreshes the typical stodginess of kimono, male or female. If a kimono’s still not in your budget, it’s also fun just to try out its remixed kimonos--pressure and hassle-free--if only to Instagram the experience.


The Yard

Address: 1-21-3 Jinnan Shibuya-ku, Tokyo 150-0041

Hours: 11:00am –  21:00pm

2. Mandarake


While not the biggest branch of the manga-chain, Shibuya’s Mandarake carries a well-rounded selection of not only new and vintage manga, but also retro toys from the ‘70s, nostalgic or bizarre action figures, and older music CDs. Not as otaku as Akihabara, the Shibuya Mandarake is still massive compared to typical manga or book stores in the area, with a more fascinating selection than Tsutaya in front of the scramble. Take a wrong step inside and you may enter a shadier, adult section of the store.



Address: Shibuya Beam, 31-2, Udagawacho, Shibuya-ku, Tokyo 150-0042 

Hours: 12pm - 8pm

3. Nakagawa Masashichi


When surrounded by towering megaplexes, it’s challenging to find gifts and wares affordable and portable enough to send as a gift, but authentic enough to be grounded in tradition. Away from the crowds towards Omotesando is Nakagawa Masahichi, a gift shop combining Japanese “Wa” and modern sensibility.

Popular for its selection of hand-crafted and traditional toys, accessories and stationary, Nakagawa Masahichi specializes in hemp goods since its founding in 1716, and the handkerchiefs and socks can be custom embroidered on the spot with the initials of your choice, which takes as little as 5 minutes.


Nakagawa Masashichi

Address: 5 Chome-43-7 Jingūmae, Shibuya-ku, Tokyo 150-0001

Hours: 11am - 7pm

4. Loft


Loft on surface seems no different from shopping complexes like a Tokyu or Seibu, but in the midst of more pedestrian offerings are pockets of quality regional and limited-edition goods. When I visited, the flagship Shibuya store there was a limited-edition Moma pop-up section, with everything from Yayoi-Kusami psychedelic pumpkins (18,000 yen) to Andy Warhol skateboards (26,000), among other slickly designed novelty wares.

On the third floor is a section of domestic household goods that includes Japanese teapots, wooden sake cups with inlaid art, and regional goods not commonly found in your typical department megaplex. The top floor is known for shop to create 3D figures of yourself, but there’s also a cheaper option with DOOB 3D Tokyo, also in Shibuya.


Shibuya Loft

Address: 21-1 Udagawacho, Shibuya, Tokyo 150-0042

Hours: 10am - 9pm

5. Maruara Watanabe


It’s easy to dismiss the cluttered Maruara Watanabe as a kitschy souvenir shop for oblivious cultural tourists. But the former kimono shop has a 90-year history, having existed before Shibuya even became a metropolitan center. Dig deep—there’s a lot to sift through—and you’ll discover an assortment of affordable, personable gifts handmade in Japan, including fans, seta slippers, and linen handkerchiefs.

There are also affordable Yukatas and short-sleeve kimonos in a variety of sizes, and it’s an ideal spot for those wanting to shop on the cheap while still buying goods with at least a fleeting connection to tradition.

Maruara Watanabe

Address: Shibuya Center Bldg 1F, 16-8, Udagawacho, Shibuya, Tokyo 150-0042

Hours: 11am - 7pm (M, Tue, Th, Fri); 1pm - 7pm (Sat, Sun); Closed Wednesdays

6. D47 Design Travel Store


You’ve snapped quicks shot of that bronze dog, have a couple hours to kill before your plane takes off and you need to buy some gifts to show you’ve looked far and wide in Japan for friends back home. Dupe your friends with the D47 Design Travel Store, a Hikarie shop carrying goods curated from all 47 prefectures in Japan. Based on picks from the D Design Travel magazine, each item shows the local flavor and specialty, whether it’s food, drinks, spices or craft goods. The adjacent pop-up stores goes deeper, highlighting a single province.

D47 Design Travel Store

Address: Shibuya Hikarie 8F, 2-21-1 Shibuya, Tokyo 150-8510

Hours: 11am - 8pm

7. Fake Tokyo


When catering to massive throngs of a wide swath of the populace, mass-market stores like Zara are no surprise. But for those wanting cutting-edge fashion, the hunt for that perfect blend of daring and hip gets elusive. Enter Fake Tokyo, an ironically named store on the cusp of Harajuku that curates the best of Japan’s underground fashion designers. Brands range from the big and small, from Russian Adidas kicks to obscure local labels only known amongst jetsetting fashionistas.

While prices trend higher than fast-fashion outlets, the sensibility is anything but contrived.

Fake Tokyo

Address: 6 Chome-23-12 Jingumae, Shibuya, Tokyo 150-0001

Hours: 12pm - 9pm (Mon - Sun)

8. Tsutsumu


A store dedicated to wrapping paper may sound as appealing as watching water boil, but its colorful breadth, variety, as well as the ground floor dedicated to unique stationary make it an interesting spot for inexpensive gifts. Random doodads include Doraemon-themed tape, anime-design stationary, cards made of traditional Japanese paper, vibrant masking tape with fruit patterns. A niche to be sure, but such a singular focus is rare, even in a dense shopping space that is Shibuya.



Address: Tstsumu Bldg B1 and 1F, 37-15 Udagawacho, Shibuya, Tokyo 150-0042

Hours: 10am - 7pm (Mon - Sun)

9. Vanquish


In the early 2000s Shibuya saw the peak of gyaru fashion, and its male studded-leather counterpart, gyaru-o. Since that movement faded Vanquish has taken a more refined direction while strengthening its cultural identity as distinctly Shibuya--from the shiny sukajan jackets with an embroidered Hachiko to modernistic hanten coats. Two sub-brands round out the selection, with Legends taking on a more baggy urban aesthetic and the #FR2 brand appealing to the social-media-conscious fashionistas.


Address: Shibuya 109 Men's 3F, 1-23 Jinnan, Shibuya, Tokyo 150-0041 

Hours: 10am - 9pm (Mon - Sun)

JAPAN LOCAL's guide to Shibuya, Tokyo
On the surface Shibuya is a neon-bathed urban hub, with swarms of high-schoolers and business people flocking to mega department stores, multi-stor...
Budget souvenirs that don't suck at Shibuya's Maruara
Plastic katanas—the Japanese canary in the coal mine for kitsch souvenir shops.For years I’d walk down Inokashira street, one of the arteries of Sh...
7 chic places to stay overnight in Shibuya
Snapping selfies amidst swarming pedestrians at the crossing, shop at imposingly large department complexes—among the typical Shibuya-zy things to ...
Tokyo gift shop showcases unique local goods from all 47 Japanese prefectures
Even if you’ve been to mega malls around the world, the scope and number of department complexes in Shibuya, Tokyo is staggering—you have the two T...
11 things you can only do in Shibuya
Shibuya’s appeal for many ends a couple hundred feet out of the JR station--see the dog statue, the Moai and gawk at the billboards and giant LED a...
Shibuya’s T4 Tokyo serves hardcore ping pong, mixed reality and fine dining
In the midst of the fury of Shibuya’s scramble with bright, stadium-sized LED screens vying for your attention, finding cutting-edge hangout spots ...
For all budgets: 12 restaurants to eat in Shibuya
Dining in Shibuya is a double-edged sword for visitors. On one hand, the scale and density of the city means there’s no shortage of restaurants, wh...
Finding a pocket of rare natural solace in Shibuya
Serene, historic: probably the two words least likely to be associated with Shibuya.New York City has Central Park, Shinjuku has the Gyoen national...
Book Lab Tokyo cafe provides a recharge, refuge from the mayhem at Shibuya scramble
There’s no shortage of shops or cafes in the heart of Shibuya, but one surprisingly difficult commodity to find is a reprieve—a quiet, comfortable ...
Raw Tokyo is a flea-market haven for vintage and recycled street fashion
While farmer’s markets have boomed in the Americas and Europe thanks to a swell in demand for locally sourced organic produce, flea markets haven’t...
Cutting-edge Fake Tokyo is both friend and foe of Shibuya fashion
Shibuya is ever-transforming as megaplexes like Shibuya Cast crowd out young, experimental fashion boutiques, and unique street styles like B-boys ...
Standing bar with 135-year history hidden in plain sight in Shibuya
Even by Tokyo standards Shibuya is a city quick to move on, whether in continually rotating fast-fashion, or even with larger businesses that get l...
Forget Ichiran—try ramen at these two popular local spots in Shibuya
Ichiran has become to ramen in Tokyo what Shake Shack is to burgers in New York City. The popularity of the ubiquitous chain has taken a life of it...
Vanquish: Men’s Shibuya-style fashion in a post-gyaru generation
Embroidered on the back of a flashy jacket is the lascivious tale of the Shibuya from a bygone era. A businessman full of cash and short on scruple...
The dingy restaurant that serves some of the best yakiniku BBQ in Shibuya
Pictures speak a thousand words. And if you’re prone like myself to getting visually seduced, all the mouth-watering macro shots of marbled beef ou...
Michelin-rated affordable French bistro is buried in a Shibuya back alley
234: That’s the latest number of Michelin-rated restaurants in Tokyo according to the 2018 guide, more than doubling second-place Osaka and third-p...
Thousands go underground at this nightclub when clock hits midnight
From dingy dives in Roppongi to the random joints scattered in Shinjuku, it’s daunting to find the best clubs in Tokyo, let alone Shibuya, where th...
Kurosaki: the best Michelin-rated sushi in Shibuya you’ve never heard of
Ask what’s the ultimate sushi in Japan and you’ll largely get two different responses—Sukibayashi Jiro for those abroad, and Sushi Saito for Japane...
10 popular spots in Japan's "gateway to the tropics"
Once upon a time, Miyazaki Prefecture was a popular honeymoon destination. Beginning in the 1960s, scores of couples made it their place to visit f...
For the best seafood when traveling, head to the local fish market
In Nichinan city of Miyazaki Prefecture--famous for its pole-caught katsuo (bonito)--there are any number of spots where you can find great seafood...