Pansy Jeans, the artificial denim jeans that don't fade

Translation by Satsuki Uno

Denim jeans are an integral part of contemporary style--it's simple to coordinate, durable, and suitable for almost any occasion (especially after sport-coat and jeans became acceptably chic).

But they do have their drawbacks--white leather sofas are its nemesis, as can be a washing machine. But a new type crowd-funded jeans called Pansy provides the practical functionality with none of the pitfalls.

We create what is practical


All Yours Co.,Ltd produces apparel emphasizing both form and function--no matter the trend--while resolving the traditional demerits that people face. 

Colors won’t fade

Color of the jeans lasts, regardless of how many wash cycles it goes through. No more blue stains on light-colored seating surfaces.

Dries fast

Pansy jeans dries off after three hours. Wash and dry overnight and it's ready to be worn the next morning.

Very elastic

It’s light and very flexible, comfortable to move, so fitting into tailored-fit jeans no longer feels like you're trying to molt.

Naturally designed

Because it uses synthetic fibers, it doesn’t go out of shape.

Pansy challenges trend of fashion and update it to the next level -- by being both stylish and user-friendly.


Collaborating with local factories

As part of its philosophy that sees clothing as a tool to make lives easier, All Yours appointed local factories to manufacter its clothing. The factory that makes Pansy jeans is Marui Orimono in Ishikawa prefecture.


Sewing is done by Shiota Hifuku in Okayama prefecture. The factory is known for its vintage sewing methods since 1966.


The final polishing is done by Towa in Okayama prefecture, known for its processes that give a convincing vintage look.

But how does it actually feel in person? I tried it on for myself and visited the shop in Ikejiri Ohashi, Tokyo.


As someone who's passionate about bicycling (even traveling for hundreds of miles at a time), it was very comfortable--enough for me to say goodbye to my old jeans.

All Yours doesn't stop at jeans--it periodically holds other crowd-funded projects, and has recently been working on black pants that don't fade, as well as coats made of hydrophobic fabrics. Considering the projects consistently exceed funding targets, it seems their unconventional approach has been succeeding. 

Licensed material used with permission byCAMPFIRE
Cutting-edge Fake Tokyo is both friend and foe of Shibuya fashion
Shibuya is ever-transforming as megaplexes like Shibuya Cast crowd out young, experimental fashion boutiques, and unique street styles like B-boys ...
Raw Tokyo is a flea-market haven for vintage and recycled street fashion
While farmer’s markets have boomed in the Americas and Europe thanks to a swell in demand for locally sourced organic produce, flea markets haven’t...
Tokyo gift shop showcases unique local goods from all 47 Japanese prefectures
Even if you’ve been to mega malls around the world, the scope and number of department complexes in Shibuya, Tokyo is staggering—you have the two T...
Budget souvenirs that don't suck at Shibuya's Maruara
Plastic katanas—the Japanese canary in the coal mine for kitsch souvenir shops.For years I’d walk down Inokashira street, one of the arteries of Sh...
JAPAN LOCAL's guide to Shibuya, Tokyo
On the surface Shibuya is a neon-bathed urban hub, with swarms of high-schoolers and business people flocking to mega department stores, multi-stor...
Michelin-rated affordable French bistro is buried in a Shibuya back alley
234: That’s the latest number of Michelin-rated restaurants in Tokyo according to the 2018 guide, more than doubling second-place Osaka and third-p...
11 things you can only do in Shibuya
Shibuya’s appeal for many ends a couple hundred feet out of the JR station--see the dog statue, the Moai and gawk at the billboards and giant LED a...
9 shopping spots to hit while in Shibuya
Shibuya is an overwhelming spectacle from the moment you step out of the station--throngs of tourists, business people and high-schoolers amassing ...
74-year-old bakery that makes lines out the door selling loaf bread
The Pelican bakery has a simple and direct philosophy. "If you have 10 different abilities, it’s better to just commit to one than to create 100 ot...
Book Lab Tokyo cafe provides a recharge, refuge from the mayhem at Shibuya scramble
There’s no shortage of shops or cafes in the heart of Shibuya, but one surprisingly difficult commodity to find is a reprieve—a quiet, comfortable ...
140-year old Japanese factory still makes canvas shoes by hand
Years after Chuck Taylor went door-to-door selling his All-Star shoes, Converse is one of the most well-recognized iconic names for footwear. Yet t...
Wafrica is the unexpected kimono fashion collab of Africa and Japan
Traditional Japanese Kimono is known something to be worn at formal functions. While many women young and old still do wear the layered garb for sp...
Togatsuke: A sugary taste of Okinawa's old kingdom
It’s difficult for me to choose souvenirs. After all the deliberation about what to get for my family and friends back home, I usually end up defau...
Instragrammer captures a forgotten, real Tokyo
Nowadays we see Tokyo through the social-media lens of what's "likeable," whimsical or quirky, whether it's the controlled chaos of the Robot Resta...
The dingy restaurant that serves some of the best yakiniku BBQ in Shibuya
Pictures speak a thousand words. And if you’re prone like myself to getting visually seduced, all the mouth-watering macro shots of marbled beef ou...
For the best seafood when traveling, head to the local fish market
In Nichinan city of Miyazaki Prefecture--famous for its pole-caught katsuo (bonito)--there are any number of spots where you can find great seafood...
The Japanese fortune-telling that uses mold to predict your future
Whether 2017 was a fantastic year or not, we’re all likely curious about our fortunes for 2018. While I'm an editor/writer, I also have a deep inte...
Standing bar with 135-year history hidden in plain sight in Shibuya
Even by Tokyo standards Shibuya is a city quick to move on, whether in continually rotating fast-fashion, or even with larger businesses that get l...
Shibuya’s T4 Tokyo serves hardcore ping pong, mixed reality and fine dining
In the midst of the fury of Shibuya’s scramble with bright, stadium-sized LED screens vying for your attention, finding cutting-edge hangout spots ...
Eating the best chicken I've ever had at Sumibiyaki Sankuu
The person who showed me around Nichinan (a small city on the coast of Miyazaki Prefecture, Kyushu) told me two intimidating details about the rest...